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Mass Appeal Letterpress Business Cards

Mass Appeal Letterpress Business Cards
Boxcar Press

Boxcar Press — "Nice interplay of ink and paper color." - Harold Kyle

View Edition Eight

Mass Appeal, as they say it, is in the business of celebrating creative instigation. Through their web and print media you can gain exposure of art, music and culture that’s impossible to find anywhere else. They tasked us with printing business cards that were thick enough to create an impact, but thin enough to carry and distribute. Colorplan “Citrine” was a perfect match for their brand color, which we paired with matching Colorplan “Ice White” for the duplex reverse side. The two-tone effect of the Mass Appeal graffiti graphic was created using a transparent gloss varnish, which is echoed in the two-tone edge profile of the duplex cards. The back was finished off with a dense black letterpress ink.


Category Business Cards Inks Gloss Varnish, Dense Black
Paper Other Production Letterpress + Duplex
Paper Weight 200lb Printer Rise and Shine Paper
Paper Color Citrine + Ice White Artist/Agency Mass Appeal


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